Among the most popular is
LinkShare, it is through
it that merchants and affiliates meet. LinkShare maintains and manages
affiliate marketing programs for a great number of merchants with
various kinds of businesses, products and services. It also has over
6,000 affiliate site members in its network. It gains profit from the
set-up fees, monthly account maintenance fees and commissions.
Joining networks like LinkShare can be of great help in establishing
your online marketing business. Whether you are a merchant or an
affiliate marketer, you need to research well on your partners in order
to choose the best for you.
LinkShare
provides the facility
of acquiring
access to
a large network
of advertisers (merchants) who offer their affiliate programs to
publishers (affiliates) who are willing to promote their products. In
the same manner, it gives the merchants access to a large network of
affiliates who are searching for affiliate marketing opportunities
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Benefits
LinkShare is especially
beneficial for an
affiliate in
choosing his
partners since he can find his options all in one location. It would be
easier for him to compare products, commission rates and other benefits
given by the merchant.
The merchant usually just waits for interested
affiliates to sign up in his affiliate marketing program but being in
the network increases his chance to promote his products to a larger
market, thus, maximizing his potential to gain huge profit.
To help you decide whether to use large affiliate networks such as
LinkShare or not, let us try to look deeper into its positive and
negative sides. The primary advantage of LinkShare to you as an
affiliate is convenience.
As earlier mentioned, you find different pieces of information about
your choices simultaneously all in a single location, so you save time
and effort looking for affiliate programs or merchants.
It’s also easier to track your business partner’s performance through
monthly reports and statements, as well as its sales and commission
rates, so you know whether the affiliate program is still worth
continuing. If you have signed up for several affiliate programs, you
can check all your statistics for each merchandiser you are affiliated
with by logging in just once.
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Management
LinkShare helps you manage and maintain all records of your visitors’
click-throughs and sales transaction. It takes care of your commissions
and gives it to you monthly in lump sum. Especially when you have more
than one merchant partner, it would be easier for you to manage your
accounts and track your earnings when you are affiliated through a
marketing program network.
Furthermore, every information you get is accurate and secured, so you
are protected from all the risk you might encounter. Above all, you can
enjoy LinkShare’s benefits for free. You just have to go to their site
and register your website. Instantly, you get access to a great variety
of affiliate programs available for you.
So, what’s on the negative side? Although, it is indeed helpful to join
affiliate marketing networks such as LinkShare, there are some
disadvantages, too.
For one, merchants offer lower commissions to affiliates who partner
with them through the third party program network. This because they
still have to pay for the use of service and the technology provided by
LinkShare.
Direct partnership with the merchant cuts costs of advertising through
the network and so the affiliate has bigger potential to earn more.
Moreover, it is possible that your payment may be delayed for a month
or more since program networks would pay you only after the advertiser
or the merchant has paid them.
Summary
Do you need to use LinkShare or other networks? It depends, actually.
You can opt for direct partnership with the merchant, but this choice
is not applicable all the time. There are a lot of merchandisers who
offer their affiliate program only through affiliate program networks
and thus, you have no choice other than joining the network to get into
the affiliate marketing program.
So you are faced with “take it or leave it” situation. But LinkShare
and other program networks are not that disadvantageous. After all,
whether you join it or not, earning big would depend more on your
promotional strategies and persistence.
Warm
regards,
Mike
Flynn
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