But is there anything else that
you
might have forgotten to prepare? Maybe none. But how about
your landing pages? Are they all set for your business?
Landing pages are simply web pages where visitors are directed to
whenever they click a result in a web search or whenever they click a
web ad. For affiliate marketing, landing pages would refer to the
web page where you, as a merchant, would want your potential customer
to be directed after clicking your ad on your affiliate’s
website.
Landing pages are, at most
times,
nothing really different from other web pages in a particular website,
especially if the said website is an e-commerce site.verview
Some online businessmen
would
even use the homepage of their websites as the landing page for their
ads. Are these businessmen making a big mistake? Or should
you follow their method in creating landing pages for their ads?
Doug Hall said, "
I like thinking of
possibilities. At any
time, and entirely new possibility is liable to come along and spin you
off in an entirely new direction. The trick, I've learned, is to be
awake to the moment."
Why? Here are a few
reasons
why you need to use landing pages for your web ads. And take
note, it would do you a lot better if you create a great landing page
than a so-so one.
(Continued
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Reasons
For Landing Pages
Reason no. 1: It is the
only way
you earn conversions in an affiliate marketing program.
There are a variety of affiliate marketing programs today, but most of
these programs let the merchant pay the affiliate in a pay per click
basis. Basically, all you have to do is sign up with the program
and submit your ad.
The program owner would
then
distribute your ad to various affiliates who would then place your ad
on their websites. Whenever your ad is clicked, a visitor would
be directed to your landing page and you would have to pay the
affiliate for his service.
As a merchant, you earn in an affiliate program through
conversions—that is whenever a visitor that is directed to your site
actually buys a product on your site. Without these conversions,
you actually earn nothing from the program. Also, the more
visitors that your affiliates have directed to your site, the larger
would your expense be. And the only way that you can recover from
these expenses is through conversions.
Now, you sure won't get any conversion if you have posted an ad on your
affiliate's site without an actual landing page for the potential
customer to be redirected into. It's just like advertising a
product without actually having a store to sell your product.
Your advertisement may be enticing enough to encourage people to
purchase a product, but without the landing page, how will they know
how to purchase the product
It is therefore important to have landing pages for your ads because it
is the only way for you to earn something in an affiliate
program. Without landing pages, all you do is spend money paying
your affiliates without actually getting anything in return.
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Reason no. 2: Other web pages
may just not be enough.
Many people make the mistake of making their website's homepage as the
landing page for their ads. The same is true for those who make
use of other pages like a "contact us" page or a product page.
Homepages are often designed to serve multiple users and contains a lot
of links to other pages or to other websites.
The same is with the other two pages mentioned. If you want to be
successful in an affiliate program, we're sure that you don't want your
landing page to cater to the needs of various people, most of which may
not be really interested with your product.
When choosing a landing page, you must always have the customer
directed into that page in mind. Therefore, your landing page
must be relevant to the keywords and the contents you placed on your
ad. It is also important that the landing page can induce your
visitor to take action—that is to purchase your product or at least
provide leads for potential customers.
Final Word
You probably entered into an affiliate marketing program with these
things in mind: to save on advertising expenses and to gain more
profit. But if you get into an affiliate marketing program
without actually having a landing page, you'll end up paying too much
without getting anything in return. So if you still don't have a
landing page for your ads, you better start creating one now. And
don't get us wrong; it isn't enough for you to have just a landing
page—it should be a great landing page!
Warm
regards,
Mike
Flynn
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